GROHE, the world's leading premium brand of sanitary fittings, unveiled its new concept GROHE SPA to the Lebanese and the East Mediterranean, Middle East and African countries. The launch event was attended by GROHE regional and international representatives headed by Paul Flowers, Senior Vice President of Design at Grohe AG along with VIPs and members of the press.

In a world of hustle and bustle GROHE SPA transforms the bathroom into more than just a functional space. A bathroom becomes an opportunity to create a personal haven, an environment dedicated to a little bit of indulgence. 

GROHE SPA is about luxury tailored to individual needs and every GROHE SPA package can be customised to suit a range of preferences for design and experience.

Paul Flowers, Senior Vice President of Design at Grohe AG, said, ‘GROHE SPA has been developed in direct response to an emerging trend; people are investing more effort and dedicating more space to creating a relaxing bathroom experience. The concept is about evolving a traditionally rational space for cleaning and grooming into an emotional space that enhances well being’.

Modern life can be exhausting and often overwhelming. It is widely acknowledged that there is real value in maintaining good health and personal well being but a busy schedule does not allow for the time to regularly escape for the full spa experience. GROHE SPA taps into the increasing desire amongst consumers to create a space in their own homes where it’s possible to seek refuge from a hectic lifestyle.

At the launch Simon G. Shaya, General Manager and President of GROHE East Mediterranean and Middle East and Africa said, 'Unlike a commercial spa, your home spa can be tailored specifically to your needs. Set your ideal water temperature and pressure and indulge your senses. With this new Spa collection we aim to help you escape to your personal sanctuary every day and enjoy water'.

Luxury is in the detail. GROHE understands the importance of these details and as part of the SPA range will be adding a selection of accessories to its portfolio: lotions and soaps brimming with organic ingredients, room sprays and aromatic candles; all chosen to enhance the overall GROHE SPA experience.