Following its November unveiling of ‘The Malt Gallery’, Ets. Antoine Massoud (EAM) captivated HORECA professionals once again with a masterclass led by The Macallan Malt Whiskey Brand Ambassador Joy Elliot.

The masterclass which took place on January 13 at Le Gray Hotel in downtown Beirut, attracted a staggering number of F&B professionals and trade partners from Beirut’s grand hotels, restaurants and bars, that appreciate the premium luxury associated with single malt whiskey.

This session revealed the most celebrated whiskeys in the world developed by the Edrington Group explaining the time-honoured process that makes these expressions a cut above the rest: The Famous Grouse, The Black Grouse, The Macallan 12 YO, The Macallan 18 YO, Highland Park 12 YO, Highland Park 18 YO.

About The Malt Gallery
The Malt Gallery is a brand portfolio owned by EAM that represents the main international single malts brands. It is a platform that activates this category in a concept of 'diversity of range, selectiveness of products and interaction with its clientele'. The Malt Gallery reaches all whisky lovers and professionals, offering the most unique and exclusive single malt brands.

About EAM
'Ets. Antoine Massoud SAL (EAM) is one of the leading Lebanese distribution companies. Founded in 1934 this small family business has become over the years a successful institution competing with various multinational distribution companies. 

By creating partnerships with large enterprises such as: Groupe Bel , Kellogg’s, Gruppo Campari, Groupe Lactalis and many others, EAM was able to develop brands that have become essential to the Lebanese consumers’ daily consumption. 

By positioning the customers at the heart of its strategy, EAM has succeeded in understanding and answering their needs while still offering a high added value. EAM is constantly seeking to develop itself and is becoming an establishment where any young person aiming to develop his career in the consumer goods sector can thrive.